[re]wired: Selling your AE services in a post-recession world
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We are living, working and running AE firms in a post-recession world. It’s a world that looks and feels vastly different than the one we knew. Competition is up. Client loyalty is down. QBS is in the Intensive Care Unit and your services are considered a commodity. Welcome to the new normal. It takes courage to admit that it’s our actions that have brought us to where we are today. If we want to go somewhere else, we’d better embrace some new ideas. This disruptive book will introduce you to, and help you embrace, unconventional ideas and radically new marketing approaches that will take you to a different destination. This book is here to toss conventional wisdom on its head. To hang on to the ‘wisdom’ and chuck the ‘conventional’ out the window. In this new normal, many firms have become unplugged from the clients they’ve served for years. It’s time to get re-wired.