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A gutsy, irreverent and exceedingly useful volume, crammed full of hard-nosed, street-smart advice for anyone trying to sell AE services in today’s cutthroat world. A seasoned veteran of the AE circus, David Stone has seen it all. In almost four decades in the business, he’s been a design professional, firm owner and a marketing consultant to firms of every size and shape around the globe and he knows more about marketing AE services than the NSA knows about your shoe size. In his trademark breezy and conversational style, David walks you through the maze of choices as you position, brand and sell your services and work to keep your precious clients coming back for more.
Debunking conventional wisdom and adapting great ideas from unexpected places, David always makes his advice directly relevant to your firm. Buy this book. Pass it around your firm, highlight it, mark it up, bend the corners of the pages and keep it close when you’re ready to get serious about marketing. Make your marketing easier, more fun, less expensive and far more successful than you ever imagined.