The AE world is evolving at a furious pace. Client demands are rising as fast as their loyalty is falling, mega firms are throwing their weight into smaller and smaller markets and the pressure on fees could turn coal into diamonds. Into all this upheaval, Gail Hulnick and AE marketing guru David Stone bring a clarity of vision, a throw-out-the-old-rules attitude and a logical way forward for today and beyond. With an insight and perspective from 25 years of advising design firms of every size and shape imaginable, they bring ideas that are fresh, irreverent and eminently useful. Ever ready to collect and combine insights from unexpected corners, this book explores thoughts on everything from ugly headshots to Google Earth to the genius of Richard Branson. This book lays the ideas and solutions out for you. Now it’s your turn to convert them into a steady supply of profitable work.